Submitted by: Biana Babinsky

At a recent networking meeting Jana asked for a recommendation for a public speaking coach. She was starting to speak in front of audiences, and wanted to polish her presentation skills a bit. Before anyone else got a chance to reply, Elise jumped in to recommend her coach, Kelly. “I have been working with Kelly for two months, and I have already seen results from working with her. I am much more confident during my presentations, and I see that my audience is more engaged and more responsive. She is great; I will e-mail you her contact information later today.”

Later that day I spoke with Elise about Kelly. Elise has always been interested in public speaking, so when she heard about Kelly about a year ago, she put herself on Kelly’s mailing list. She enjoyed what Kelly had to say, learned more about her practice, but didn’t take action to actually buy anything from Kelly until an opportunity came up for Elise to conduct a few workshops with another colleague. Once she started working with Kelly, she confirmed that she was as knowledgeable and professional as she appeared in her newsletter. Kelly, with his professionalism, knowledge and proven marketing techniques turned Elise from being a random business owner into a raving customer. How did she do this?

– She knows and uses effective marketing techniques. Kelly has a web site that describes when she does. She publishes a newsletter, in which she shares useful information on public speaking, as well as keeps the readers informed about her expertise.

– She is consistent. Marketing is not a one time event; rather, it is a process. Kelly markets consistently – she publishes his newsletter on a regular basis, she uses her own web site, branding, articles, and many other techniques in order to get results.

– She is a professional who delivers results. When clients work with Kelly, she delivers the services and products she has promised.

So how can your business benefit from knowing about Kelly’s marketing techniques? Over to you – let’s take action:

– Run your marketing campaigns on a consistent basis. One time advertising or marketing campaign is likely to bring in more web site visitors, but not very likely to bring in many long term customers. Whether you are publishing newsletter, refining search engine traffic or giving workshops to promote your business, it takes time for the campaigns to start bringing in a consistent stream of qualified buyers. Continue your marketing campaigns for a long enough time to see the results.

– Learn how to promote your products and services online. Knowing how to market online will save you time on your marketing activities.

– Underpromise and overdeliver. Your marketing materials make promises to your customers. Whether it is fast results for people in your classes, a product at no charge with any coaching package purchased or a press release critique for new customers, make sure that you deliver MORE than your marketing materials promise. Doing this will result in customers who not only are happy with your services, but who will also promote your services to others.

Knowing who your customers are and delivering them what they want will help you fill up your practice with happy customers.

About the Author: Biana Babinsky is the online business consultant, expert and author who teaches business owners how to make more money online. You too can make more money online start learning by getting Biana s FREE special report, Top 5 Ways to Increase your Online Sales at

internationalpractice.com/free_newsletter.html

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Submitted by: Hanson Bo

Mental visualization is a key sport psychology skill that coaches can help their athletes develop. This may entail specific training sessions that practice mental visualization of the perfect execution of technique or practicing the race or game plan. It can also be as simple as a few minutes of visualization before practice commences where the athletes see themselves successfully performing their sporting behaviours and techniques. Before a training session, coaches can ask their athletes to think about what it is they are about to do and then see themselves performing the training effectively.

Visualization often requires an athlete to firstly relax, mentally focus on the present and then run through what is to be rehearsed in their mind. If a coach isnt yet confident in being able to run visualization sessions with their athletes, then engage a sport psychologist to teach and mentor the coach on how to do this well. There is also a great deal of information available on this topic in books and on the internet. This is a great skill coaches can get great at and teach their athletes.

Another sport psychology area that is relatively simple but vitally important is goal setting. Coaches can enhance their effectiveness by ensuring their athletes have set SMART goals. These are specific, measurable, attainable, relevant and time framed. Every successful athlete needs to set goals and then know to break these goals into smaller chunks. Coaches can keep their athletes on track by constantly having smaller goals to focus on each session that contribute to the more significant strategic goals for the whole season or overall athletes development. Having these smaller goals also teaches narrow concentration skills and how to focus on the process rather than the outcome of a performance.

Again, there are numerous resources available on this topic.

A coach can also use an effective feedback model combined with appropriate positive language. For example, when a coach tells their athlete what they are doing incorrectly, they must also explain how to fix the technical error. When the athlete attempts to fix the technique, the coach should positively encourage the athlete for their effort and to support them to train outside of their personal comfort zone. This helps boost the athletes self-belief in their ability to make changes and they begin to feel more comfortable while operating outside of their comfort zone. We recommend the feedback sandwich which is detailed in the article Delivering Feedback to Your Athletes.

The final sport psychology concept to cover which coaches can teach their athletes is how to monitor their own self-talk. Everyone talks to themselves. (It is that voice now that is asking whether you talk to yourself!) What an athlete says to themselves impacts their performance. By asking your athletes to begin to notice their internal conversations and if they are positive or not, can help an athlete begin to change negative self-talk. An athletes internal conversation is often a representation of their own self-beliefs sometimes strengthening beliefs and sometimes limiting. Once again, becoming aware of these internal conversations is the first step towards changing them to be more positive and hence being able to create better performances. You might like to also refer to the article What to do when your rowers dont compete as well as they train for more on this topic.

Sports coaches who have developed their own skills in the above areas, are the best qualified to teach their athletes these critical sport psychology skills to improve their performances. This way they are continuously reinforced during training and more effective on competition day. Remember, the most critical contributor to athletic performance is the coach-athlete relationship. Dedicate time to develop these relationships to improve your sporting results. This starts with understanding yourself and your athletes.

About the Author: Bo Hanson is 4x Olympian, Coaching Consultant & Director of Athlete Assessments. To learn about Sport Psychology Tests, please visit

athleteassessments.com/

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Submitted by: Monroe Repass

What’s in store in promotion inside the foreseeable future? It’s all about developing interactive advertising and marketing methods for your enterprise, likewise as the addition of new and innovative ‘World wide web-based societal marketing’ in your own advertising initiatives. This goes to indicate which the classic coloration printing which has been so common for numerous several years will require a back seat when it involves advertising campaigns.

And it can be all about getting a good reaction out of your target market. Interactivity is all about that notion. What tends to make your browsers pleased suggests engaging them in ordeals that evoke beneficial memories for your customers. Slightly more your interactive marketing and advertising gets inviting, the much better it truly is for the target market to hand more than a optimistic reaction on your communication.

There is the utilization of leisure for 1 point. Web site builders and marketers are wanting for the positive aspects of creating a internet site that not simply presents far more information than you can believe of, but also entertaining to boot. Not simply do you receive seen and supply pleasure in your target market, additional importantly, that you are in a position to join with them on additional particular levels. Therefore, skilled and sensible advertisers use the interactive media to build that engaging romance with their customers and potential customers.

Some from the mass media autos that will assist you market place your small business interactively incorporate blogs, podcasts, on the web films, and advergames. Along with these interactive press, marketers have already been combining them with standard marketing models for instance your color printing advertisements to make that distinction and recognition in their target audience.

Blogs The strategy behind a web site is usually that that you are capable of tell your story along with your opinions, too as invite viewers to remark on your own story. You can find quite a few blogs online. In truth, a lot of blogs are able to offer the opportunity for many business homeowners to interact with their consumers and pool tips to generate their goods a lot more productive. This can be what makes blogs so well-liked customers are actually equipped to provide their two cent’s really worth to enrich the product they really like or the program they just viewed on-line.

Podcasts Videos Podcasts and on-line movies are extremely entertaining as they’re able to present extremely entertaining commercials to demonstrate a solution or support or perhaps notify an engaging story that has an effect on the emotions of the buyers. It delivers a degree of empathy among your customers for your enterprise. YouTube and Search engines Video recording are just two of the most well-known web-sites that assist you to attract interest and attention within your meaning, to not mention that they produce site visitors to your corporation.

This would be the bottom line: using interactive press to enhance your market place share increases your chances of getting a greater piece of your marketplace pie. By getting closer for your buyers through your interactive automobiles can go a long way in aiding you develop your model and get you the sales opportunities you need to enhance your gross sales and income.

About the Author: Each of those three things can probably have three subthings if you like,I’m always on, always connected with a BlackBerryIf you need to have additional information and facts just follow this :

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